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	<title>Comments on: 3 Trends for the Branding of Eco Products and Services</title>
	<atom:link href="http://www.greenbusinesstimes.com/2008/08/06/3-trends-for-the-branding-of-eco-products-and-services/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.greenbusinesstimes.com/2008/08/06/3-trends-for-the-branding-of-eco-products-and-services/</link>
	<description>Shaping the green business revolution in Singapore</description>
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		<title>By: Julie Kinnear</title>
		<link>http://www.greenbusinesstimes.com/2008/08/06/3-trends-for-the-branding-of-eco-products-and-services/#comment-55632</link>
		<dc:creator>Julie Kinnear</dc:creator>
		<pubDate>Wed, 10 Nov 2010 21:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbusinesstimes.com/?p=55#comment-55632</guid>
		<description>Marketing has an enormous influence on consumer´s behaviour. It can explain, educate, warn or to offer complex solutions. Eco-marketing doesn´t have to be design for goods only it can be useful also for services. It can easily explain how to reconstruct a house to be more energy efficient or how to deal with rain water, etc. All marketing managers should be re-educated to follow mostly ecological ways of doing something.</description>
		<content:encoded><![CDATA[<p>Marketing has an enormous influence on consumer´s behaviour. It can explain, educate, warn or to offer complex solutions. Eco-marketing doesn´t have to be design for goods only it can be useful also for services. It can easily explain how to reconstruct a house to be more energy efficient or how to deal with rain water, etc. All marketing managers should be re-educated to follow mostly ecological ways of doing something.</p>
]]></content:encoded>
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	<item>
		<title>By: Karan Rajurkar</title>
		<link>http://www.greenbusinesstimes.com/2008/08/06/3-trends-for-the-branding-of-eco-products-and-services/#comment-41932</link>
		<dc:creator>Karan Rajurkar</dc:creator>
		<pubDate>Fri, 06 Aug 2010 03:48:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbusinesstimes.com/?p=55#comment-41932</guid>
		<description>ECO BOOSTERS IN SINGAPORE

Our company - PACIFIC POWER TECH LLP is promoting an energy efficient technology developed in the United States . This technology is specifically related to the Air conditioning and Chiller plants and has proven to be extremely effective
and has saved our clients 12 - 37% of their electricity bills on air
conditioning.
As you know the Singapore Government plans to lower the energy usage by
increasing energy efficiency in industry and buildings and has launched
the Energy Efficiency National Partnership (EENP) programme launched under the
auspices of the Energy Efficiency Programme Office (E2PO).
As we understand it this a programme that seeks to help companies put in
place energy productivity improvement projects at the organisational level
to reduce energy wastage. To quote &quot;By conserving the use of energy and
thereby reducing their costs, they can enhance their long term business
competitiveness and improve their bottom line. Their actions will also
contribute towards the target of 35% energy intensity improvement in the
Sustainable Singapore Blueprint,” said Mr. Andrew Tan, Chief Executive
Officer, NEA.
Essentially we are an Energy Management company with a specialization in
Heating, Ventilation &amp; Air Conditioning Systems (HVAC) and at the core of
our service we will audit your Air conditioning/Chiller systems and with
our  specialized technology we will optimize the performance of these
systems.
We guarantee a minimum savings of 10% on your Electricity bills or your
money back!The technology has been in place in the US markets for some time now with very good results. We have over 1200 installations ranging from
Supermarket food chains, 7-11, hotels,hospitals to food transport
companies and we have not received a single complaint to date.
The technology has been recently brought to the Asian markets by us and is
completely new at the moment.
If you would like to reduce your company operation costs relating to
electricity costs in HVAC systems we could do a Pre-Pilot survey for you
at one of your establishments involving a large central air conditioning
plant.The Pre-Pilot survey would be done without any cost or obligation to
your company and based on our report you can decide  whether it viable and
cost-effective for your company to install our product.
It may be relevant to note that normally you get a pay-back of the cost
within 10 months or less and the ROI on our product is over 600% in a 5
year period.
As you are aware air conditioning consumes a very large percentage of the
electricity in Singapore and even a 10% reduction will substantially
reduce business costs, lower Singapore&#039;s energy intensity and reduce its
carbon footprint.

Karan Rao Rajurkar
PACIFIC POWER TECH LLP
59 Regent Street Singapore 798344

Mobile No - 8453 4495</description>
		<content:encoded><![CDATA[<p>ECO BOOSTERS IN SINGAPORE</p>
<p>Our company &#8211; PACIFIC POWER TECH LLP is promoting an energy efficient technology developed in the United States . This technology is specifically related to the Air conditioning and Chiller plants and has proven to be extremely effective<br />
and has saved our clients 12 &#8211; 37% of their electricity bills on air<br />
conditioning.<br />
As you know the Singapore Government plans to lower the energy usage by<br />
increasing energy efficiency in industry and buildings and has launched<br />
the Energy Efficiency National Partnership (EENP) programme launched under the<br />
auspices of the Energy Efficiency Programme Office (E2PO).<br />
As we understand it this a programme that seeks to help companies put in<br />
place energy productivity improvement projects at the organisational level<br />
to reduce energy wastage. To quote &#8220;By conserving the use of energy and<br />
thereby reducing their costs, they can enhance their long term business<br />
competitiveness and improve their bottom line. Their actions will also<br />
contribute towards the target of 35% energy intensity improvement in the<br />
Sustainable Singapore Blueprint,” said Mr. Andrew Tan, Chief Executive<br />
Officer, NEA.<br />
Essentially we are an Energy Management company with a specialization in<br />
Heating, Ventilation &amp; Air Conditioning Systems (HVAC) and at the core of<br />
our service we will audit your Air conditioning/Chiller systems and with<br />
our  specialized technology we will optimize the performance of these<br />
systems.<br />
We guarantee a minimum savings of 10% on your Electricity bills or your<br />
money back!The technology has been in place in the US markets for some time now with very good results. We have over 1200 installations ranging from<br />
Supermarket food chains, 7-11, hotels,hospitals to food transport<br />
companies and we have not received a single complaint to date.<br />
The technology has been recently brought to the Asian markets by us and is<br />
completely new at the moment.<br />
If you would like to reduce your company operation costs relating to<br />
electricity costs in HVAC systems we could do a Pre-Pilot survey for you<br />
at one of your establishments involving a large central air conditioning<br />
plant.The Pre-Pilot survey would be done without any cost or obligation to<br />
your company and based on our report you can decide  whether it viable and<br />
cost-effective for your company to install our product.<br />
It may be relevant to note that normally you get a pay-back of the cost<br />
within 10 months or less and the ROI on our product is over 600% in a 5<br />
year period.<br />
As you are aware air conditioning consumes a very large percentage of the<br />
electricity in Singapore and even a 10% reduction will substantially<br />
reduce business costs, lower Singapore&#8217;s energy intensity and reduce its<br />
carbon footprint.</p>
<p>Karan Rao Rajurkar<br />
PACIFIC POWER TECH LLP<br />
59 Regent Street Singapore 798344</p>
<p>Mobile No &#8211; 8453 4495</p>
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		<title>By: Diseñar eco productos: la clave del éxito &#124; greenmob.com.mx</title>
		<link>http://www.greenbusinesstimes.com/2008/08/06/3-trends-for-the-branding-of-eco-products-and-services/#comment-11188</link>
		<dc:creator>Diseñar eco productos: la clave del éxito &#124; greenmob.com.mx</dc:creator>
		<pubDate>Fri, 17 Jul 2009 02:05:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.greenbusinesstimes.com/?p=55#comment-11188</guid>
		<description>[...] Si son autos, zapatos, detergentes…hay que darle al cliente algo que le provoque respeto inmediato y le demuestre el estatus de ser  un consumidor con orientación hacia la sustentabilidad. El poder adquisitivo es nuestro lugar de acción cotidina para hacer la diferencia que suma y se traduce en los cambios. Los diseñadores de todas las áreas ya comienzan a crear con esta mentalidad. Las citas que compartimos aquí son deGreenbusinesstimes. [...]</description>
		<content:encoded><![CDATA[<p>[...] Si son autos, zapatos, detergentes…hay que darle al cliente algo que le provoque respeto inmediato y le demuestre el estatus de ser  un consumidor con orientación hacia la sustentabilidad. El poder adquisitivo es nuestro lugar de acción cotidina para hacer la diferencia que suma y se traduce en los cambios. Los diseñadores de todas las áreas ya comienzan a crear con esta mentalidad. Las citas que compartimos aquí son deGreenbusinesstimes. [...]</p>
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