Indonesia Geothermal Energy World

Date: 22-23 July 2009

Venue: Le Meridien Nirwana Golf & Spa Resort, Bali

Country: Indonesia

Organized by Asia Business Forum

Website: www.abf-asia.com

Link to Conference Program: http://www.abf-asia.com/project/1985SC_GBT.pdf

Contact Person: IZA JUMRI

Tel : +65 6536-8676 ext. 102

Fax : +65 6536-4350

Email: iza.jumri@abf.com.sg

(Green Business Times is an Official Media Partner of Indonesia Geothermal Energy World)

The Inter-Ministerial Committee for Sustainable Development Unveils Blueprint for a Sustainable Singapore

This is a news release from Sustainable Singapore.

1. The Inter-Ministerial Committee for Sustainable Development (IMCSD) has unveiled a blueprint for Singapore’s sustainable development, detailing the key goals and initiatives for the next 10 to 20 years.

2. Speaking at a media conference, Minister for National Development and co-Chair of the IMCSD Mr Mah Bow Tan said, “The economic situation has changed dramatically since we set up this committee in February last year. The temptation is to slow down our efforts in the area of sustainable development while we tackle the immediate economic challenges. However, the two are not mutually exclusive. Even as we tackle the short-term challenges, we must build capability for our long-term development. Sustainable development must remain a national priority, in good times and bad, given our resource constraints, the demands of our growing city and the global challenge of climate change.” Minister Mah added, “Sustainable development can only be achieved through long-term attention and effort. We must act now. As individuals, we must be prepared to change the way we live, work, play and commute. As a nation, we have to invest to develop new technologies and alternative sources of energy.” Read more

The Marina Barrage: Seminar and Tour

Venue: Marina Barrage

Speakers:

1) Mr Yap Kheng Guan, Director, 3P Network, PUB

Singapore’s Water Management Strategy and the Marina Barrage

2) Professor Vladan Babovic, Director, Singapore-Delft Water Alliance, National University of Singapore

Appreciating Science Behind Water Quality of Marina Lake

Organised by PUB; the Institute of Southeast Asian Studies; the Singapore-Delft Water Alliance, National University of Singapore. Free Seminar; First Come, First Served.

Seminar Flyer – http://www.iseas.edu.sg/iframes/29apr09a.pdf

Response Form – http://www.iseas.edu.sg/iframes/form29apr09a.htm

Contact Person: Ms May Wong <may@iseas.edu.sg>

Towards a Cleaner Electricity Supply

Venue: SEI Training Room, 40 Scotts Road, Environment Building, #06-00, Singapore 228231

Speaker: Prof. dr. ir. Ad H.M. Verkooije, Professor (Chair of Nuclear Power Engineering), Process & Energy Laboratory, Delft University of Technology, The Netherlands

In the past few decades, the Dutch electricity industry has made significant progress in the reduction of emissions from the electric industry. At the same time, the economics have remained competitive. The new challenge of our world concerns escalating CO2 emissions. In this seminar, Prof. dr. ir. Ad H.M. Verkooije will discuss this trend and show how significant progress has been made in energy savings. Other means of CO2 reduction will be presented as well. He will share the Dutch government’s plans for transition towards a low CO2 emission economy. Last but not least, he will present his university’s research contributions on the subject.

To register and for more information, please visit: http://www.nea.gov.sg/cms/sei/PSS41_CleanElectricity.html.

The Green Marketing Manifesto

Author: John Grant

ISBN: 978-0-470-72324-1

Hardcover: 320 pages

Published by John Wiley & Sons, Inc.

Recommended Retail Price: SGD 52.38 (including GST)

Available at all major bookstores

Book Review

John Grant is the co-founder of the St Luke ad agency and has worked with clients such as IKEA, LEGO, Body Shop and innocent on green marketing and sustainability. His experience and thoughts can be summarised in The Green Marketing Manifesto, which articulates a green marketing strategy grid  with 9 different approaches to green marketing.

The green marketing strategy grid is made up of three marketing objectives:

A. Green: Setting new standards in responsible products, policies and processes

B. Greener: Sharing responsibility with customers

C. Greenest: Supporting innovation – new habits, services, business models

And three levels at which marketing can operate:

1. Personal: Product/benefits/individual

2. Social: Brand meanings/herd instincts/tribes/communities

3. Public: Company as credible source, as cultural leader or partner

This 3 x 3 grid results in nine strategies that companies can adopt for their green marketing:

A1: Set an Example (Framing vs Pointing)

A2: Credible Partners (Eco-label vs Cause-related)

A3: Market a Benefit (Less vs More)

B1: Develop the Market (Educate vs Evangelise)

B2: Tribal Brands (Exclusive vs Inclusive)

B3: Change Usage (Switch vs Cut)

C1: New Business Concepts (Social Production vs Property)

C2: Trojan Horse Ideas (Tradition vs New Cool)

C3: Challenging Consuming (Treasuring vs Sharing)

Besides the green marketing approaches, John explains that companies need to go beyond image marketing to create sustainable brands. Companies should not make normal products seem green (greenwashing), instead they should make green products seem normal and acceptable. His vision is:

Green (and sustainable) products are not just responsible. They are better: more durable, cheaper, nicer, healthier, more thoughtful, offering extensions into social communities, belonging to something. The green products, services and businesses of the future are creative, in a sparky, thrilling way.

The Green Marketing Manifesto is an essential guide on green marketing for companies with green products and services, marketing executives and CSR professionals.

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Promotion for Green Business Times Readers

Readers in Singapore can now buy the book from John Wiley & Sons (Asia) Pte Ltd at a 20% discount from 20 Apr 09 to 20 May 09.

1. Place your order to this email address: csd_ord@wiley.com or call: +65 6463 4604
2. Quote the ISBN of the book title
3. Quote the 4 digit promotion code to be entitled to the 20% discount – Promo Code 2400.

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Nokia Virtual Eco-Rountable

Nokia held its first Virtual Eco-Roundtable in Singapore last week and we were invited to attend the event and hear Nokia’s global and Southeast Asia Pacific (SEAP) executives speak on environmental sustainability and its commitment to the environment. The discussion was held in Nokia’s videoconference room, the Halo Room, as some speakers were presenting from the Nokia HQ in Finland.

The presentations and speakers include:

• Introduction by Chris Carr, Vice President, Sales, SEAP
• Nokia Environmental Strategy by Markus Terho, Director, Environmental Affairs, Markets
• SEAP Environmental Programs by Francis Cheong, Regional Manager, Environmental Affairs, SEAP
• Environmental Design by Tiina Karhu, Senior Specialist, Design Strategy, Nokia Design
• Packaging Design by Ulla Uimonen, Head of Packaging Design, Nokia Design

We learned 2 key points from the Nokia Virtual Eco-Roundtable: 1) Nokia is Integrating Sustainability into the Business and 2) Nokia is Advocating Sustainable Choices. Read more

ACRES 8th Birthday Gala Dinner

Venue: Furama RiverFront

Attire: Smart Casual

All proceeds from the evening will support the critical and groundbreaking animal protection efforts of ACRES.

Ticket Prices

• Standard Seats – $150 for 1 seat; $1,350 for a table of 10
• Premium Seats – $300 for 1 seat; $2,600 for a table of 10

If you or your company (or one that you may know) would like to become a sponsor for this event, please email for more information or visit www.acres.org.sg/jungleheartbeats.

China Sustainable Building Summit 2009

With support from World Green Building Council, UNEP SBCI and Purdue University, We IGVision will hold the China Sustainable Building Summit 2009 on June 29th to July 1st in Shanghai China, together with the Sustainable Building Expo during the same period. Overall we expect more than 300 high profile participants from property developers financiers, architects, designers, contractors, engineers, as well as building sustainability solution providers including technology and products vendors. Read more

CapitaLand Recognised as Corporate Sustainability Leader by International Benchmarks

This is a news release from CapitaLand Limited.

Singapore, 9 April 2009 – CapitaLand has been recognised as a corporate sustainability leader by two international sustainability benchmarks. The Group is a component of the newly-launched Dow Jones Sustainability Asia Pacific Index, which comprises Asia Pacific’s leading companies in terms of sustainability. CapitaLand is the only Singapore real estate company in the index. The Dow Jones Sustainability Asia Pacific Index captures the top 20% of the largest 600 companies in Asia Pacific based on long-term economic, environmental and social criteria.

Separately, the Group has also been included in Sustainability Yearbook 2009, one of the world’s most comprehensive publications on corporate sustainability. CapitaLand was identified as a Sustainability Leader in the real estate sector and is the only Singapore company in this year’s ranking. Read more

ECO World 2010

Go Green with ECO World 2010, 8-10 April 2010!

The 1st ever platform created in Singapore to highlight Green Connect, a combination of Environmental Issues, Green Business initiatives and Corporate Social Responsibility policies all under one roof.

Organised by Local Global Exhibition & Trade Pte Ltd, and supported by Singapore Tourism Board, Association of Small & Medium Enterprises, Cosmetics Toiletries & Fragrances Association Singapore, Singapore Exhibitions & Conventions Bureau, ECO World 2010 provides both the public and private sector a platform to promote, present and demonstrate the usage of environmentally-friendly technology and products. Read more

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