How to Green the Clothes Hanger with bloomerHang
bloomerang Pte Ltd is a young start-up in Singapore, founded by Directors Thian Zhiwen and Wong Joon Ian. The company is driven by the belief that business can address social and environmental challenges through sustainable and innovative practices. To put their belief into practice, they created the bloomerHang, a clothes hanger that is made locally from recycled corrugated cardboard and printed with eco-friendly soy inks.
Dry-cleaners, laundromats and other businesses give out hundreds of thousands of wire and plastic hangers every year. Imagine the resources saved if these hangers were replaced with the bloomerHang, which is 100% recyclable and is collected after use for recycling. The bloomerHang also acts as a new environmental advertising platform, which provides environmental messages or targeted marketing opportunities for businesses, and helps to keep the price of bloomerHang competitive so that they are attractive to laundromats, drycleaners and other distributors.
This young company demonstrates that it is possible to green a normal insignificant product, through eco-conscious design and greening the production process, and most importantly, adding functional and aesthetic value beyond its current purpose. The new bloomerHang hanger is not only made from sustainable material and processes but also provides a valuable platform for environmental messages and advertising from eco-conscious businesses. And best of all, it still hangs.
Find out more about bloomerHang at www.bloomerang.com.sg.
Source and image credit: bloomerang Pte Ltd
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