3rd Annual China Green Transport Summit 2010

Shanghai Marriott Hotel Hongqiao

China Green Transport Summit is one of the international leading and largest scale conferences in the world. In the past two years, the summit has established a mature communication platform for government and industry crossing countries and regions to exchange information and share experience. The summit invites officers from government and association to guide developing trends of future auto industry, well-known company leaders to share marketing strategy in global and Chinese market, technical experts to discuss technical solutions. All industry leaders gather together to join the festivity once a year.

For more information, please visit：http://www.hnzmedia.com/events/cgts2010/en

Contact:

Vita Jiang

Tel: +86 21 6167 0500 ext 224

Fax: +86 21 6167 0511

Email:marketing@hnzmedia.com

Siemens City of the Future

We visited the Siemens City of the Future recently to learn more about Siemens’ portfolio of innovative solutions for a sustainable future. City of the Future was inaugurated in March 2009 at the Siemens Center in Singapore, led by Siemens’ Center of Competence for City Management and working with other business divisions. It includes a public gallery and the City Management Solutions Center.

At the public gallery outside, visitors can use the interactive UBIQ touch screens to navigate the content using their fingers, like Tom Cruise in Minority Report. The gallery showcases Siemens’ innovative portfolio of Green, Smart, Mobile and Safe city solutions.

Inside the City Management Solutions Center, we found several interactive applications on city management:

City Game

This interactive game is to help participants understand the importance of cross-functional collaboration across city departments and agencies, when building and managing a sustainable city. They must consider aspects such as water, energy, transportation, finance and security, which is dynamic and changes according to the decisions made.

Green IT Solutions

A holistic approach towards exploiting IT across communication, energy, real estate and other platforms can help individuals and companies reduce costs and be green at the same time. One solution is the use of smart energy meters and appliances that can monitor energy and water consumption, and suggest usage during periods when the energy prices are lower.

Smart Solutions

City authorities can use information technology to help deal with the complex and growing challenges within a city. One solution is the City Cockpit, which is an integrated Management Information and Decision Support System to assist authorities in managing the growth of a city based upon key performance indicators such as traffic, environment, and finance, and to ensure that the city is sustainable for the future.

Mobile Solutions

Mobile solutions, from intelligent real-time information systems and fleet management for public transportation to traffic offence management, can help to reduce a city’s transportation and congestion problems. One solution is the Mobile Parking, which allows car users to pay for parking fees using their mobile phones, instead of using parking coupons. This solution is convenient for car users, and helps the authorities to reduce the infrastructure and maintenance costs.

After touring the Siemens City of the Future, we gained new and better insights on how cities can manage their challenges and growth, and plan for a sustainable future through the use of innovative IT solutions across different industries and platforms. We look forward to seeing some of those solutions being implemented in Singapore in the near future.

Source and images credit: Siemens Pte Ltd

Corporate Responsibility and Sustainability 2010

Location: Prince Hotel, KL, Malaysia

In today’ challenging economic conditions and competing environment, the focus on corporate responsibility is crucial because it will ensure companies are making the right decisions in leading to positive investments for their long term viability. Good corporate citizenship in good businesses also argues the importance of corporate responsibility as a good will and will ensure success in the long term.

The CR trend is being driven by many factors which include the erosion of trusts in large organisation, the evolution of corporate governance movement, the globalisation of businesses, competitive pressure to be more socially responsible and the rise of socially responsible funds. Barriers to implementation cite cost implications, awareness and unproven benefits. The main objectives of organisations moving towards a responsible business do not only limit within long term objectives but also has become critical for corporate reputation, business success and sustainable investments as a survivor strategy.

marcus evans ‘Corporate Responsibility and Sustainability 2010’ conference will address challenges in today’s challenging economic conditions as there has been an increase in attention to social obligations, economic and environment aspect of business activity and performance from key decision makers such as the investors, suppliers, customers, employees, pressure groups and the community. The “tone from the top” has adopted Corporate Responsibility as a significant theme by recognising it as a major corporate driver. This two-day quality-driven conference will revolutionize debate on real-life experiences and cultivate innovative solutions to reshape the quality of your corporate responsibility process. Delegates will value information in regard to financial risk, environmental impacts, sustainability assessment, CR measurement, and employee engagement to upscale standards in their organization. For full brochure and registration, kindly contact Ms Catherine at CatherineF@marcusevanskl.com

Why should you attend?

• Enhancing skills in handling CSR issues within your organisation to increase performance and productivity
• Projecting company profitability / ROI by venturing into outstanding sociallyresponsible investments through measurement and reports
• Boosting moral enhancement by identifying the gap in your organisation’s behavioral analysis through corporate responsibility
• Mastering communication in CR efforts to influence stakeholders and policy makers in their decision making
• Building brand enhancement through impressive social media initiatives
• Aligning CSR initiatives with business goals to create awareness, both internally and externally
• Networking with CR experts to explore cutting edge CSR initiatives that is crucial to your business advancement

Key Topics

• Identifying CR indicators that justify ROI/ budgets in business operations
• Recognising climate change to reduce its impact on an organisation
• Incorporating CR as part of the corporate culture to leverage future business survivability
• Positioning virtual communication and creating awareness through Digital CSR

Green Business Times is a media partner of Corporate Responsibility and Sustainability 2010.

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Authors: Jay Conrad Levinson and Shel Horowitz

ISBN: 978-0-470-40951-0

Paperback; 236 pages

Published in Jan 2010 by John Wiley & Sons, Inc.

Recommended Retail Price: S$38.47 incl. GST

Available at all major bookstores

Book Review

Guerrilla Marketing Goes Green is a practical book on marketing strategies for companies that wish to be green and ethical. The authors emphasise that success in business is based on ethics, social and environmental responsibility, providing value to others, and people-centered marketing.

The book discusses the new marketing mindset, which includes:

• The effectiveness of marketing messages depends on relevance and quality (and not only on frequency)
• Think in terms of abundance (the pie is infinite and helping others is helping yourself)
• Build alliances with competitors, customers, suppliers, non-profits, and businesses in different markets
• Be the early movers in green marketing and make the message believable and genuine (avoid greenwashing)

The authors also offer some hands-on marketing tools using a range of traditional and social media (including social media press releases and social networking), developing creative partnerships with retailers, and being a writer and speaker.

Promotion for Green Business Times Readers

Readers in Singapore can now buy the book from John Wiley & Sons (Asia) Pte Ltd at a 20% discount from 6 Apr 2010 to 6 May 2010.

1. Place your order to this email address: csd_ord@wiley.com or call: +65 6463 4604

2. Quote the ISBN of the book title

3. Quote the 4 digit promotion code to be entitled to the 20% discount – Promo Code 2479