LOHAS Asia Forum 2012
LOHAS stands for Lifestyles Of Health And Sustainability, an acronym originating from market research in the US into game-changing consumers who are looking to change the world through consumption patterns and lifestyle choices.
LOHAS remains a B2B marketing term in the US, but has morphed into a consumer movement in Asia, where normal people are using the term “LOHAS” as a catch-all for all things sustainable, green, eco, better quality of life.
70% of all Japanese and Taiwanese know what LOHAS is and awareness is spreading rapidly throughout the Chinese-speaking population in Asia.
The 1st LOHAS Asia Forum brings together 400 aspiring social entrepreneurs from around the region to help them target the LOHAS consumer more effectively and to give them skills in technology, branding and communications to be able to reach the LOHAS consumer and succeed.
These people and their businesses are risk-takers, believers and optimists who believe that there is a better way of doing business in Asia. They are 100% in tune with the philosophy of “Screw Business As Usual”.
LOHAS Asia, the organization, believes that we can have a modern, convenient life without sacrificing the Planet on the altar of consumerism by avoiding natural resource depletion and climate change.