By Editor on Aug 19, 2008 in Operations and Strategy, Reviews | 0 Comments
Gary Hirshberg is the CE-Yo of Stonyfield Farm, which is the largest organic yogurt manufacturer in the world. In his book, he describes how his company incorporates environmental principals and embraces sustainability, while making money at the same time.
He also shares similar environmental efforts by other companies such as Whole Foods, Timberland, Wal-Mart, Patagonia, Seventh [...]
By Editor on Aug 6, 2008 in Design and Innovation, Marketing and Public Relations, Operations and Strategy, Reviews | 0 Comments
trendwatching.com, an Amsterdam-based independent trend firm, scans the globe for the most promising consumer trends, insights and related hands-on business ideas. For their June 2008 Trend Briefing, the focus is on 3 trends for the branding of eco products and services: ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS. Read the full Trend Briefing.
1. ECO-ICONIC
Eco-friendly goods and services sporting bold, iconic [...]
By Editor on Aug 1, 2008 in Design and Innovation, Energy and Climate Change, Reviews | 0 Comments
The Clean Tech Revolution: The Next Big Growth and Investment Opportunity by Ron Pernick and Clint Wilder is an excellent book for all individuals and investors who are interested in clean technologies and the opportunities involved. The authors highlight eight major clean technologies (Solar Energy; Wind Power; Biofuels and Biomaterials; Green Buildings; Personal Transportation; Smart [...]
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