Michael Braungart Shares Cradle to Cradle Principles at the Asia Sustainable Packaging Summit 2010
November 8, 2010 by Eugene Tay
Filed under Design and Tech, Strategy and Leaders
In the realms of industrial design and closed-loop manufacturing systems, the international bestseller, “Cradle to Cradle, Reinventing The Way We Make Things” is a revolutionary and avant-garde work by Michael Braungart and William McDonough. Braungart is the Founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany.
Braungart is a chemist by profession and a founding member of Germany’s Green Party. Currently a Professor teaching Process Engineering at the University of Lüneburg in Suderburg, Germany, he is passionate in his worldview that most problems of the world such as pollution, toxicity and waste are all design issues.
He spoke recently at the Asia Sustainable Packaging Summit 2010 at Singapore. Here are some of the ideas he put forth: Read more
Cradle to Cradle: Eco-Efficiency and Eco-Effectiveness (Public Lecture by Dr Michael Braungart)
October 19, 2010 by Eugene Tay
Filed under Design and Tech
Dr Michael Braungart, co-author of the internationally renowned book Cradle to Cradle, will be speaking in Singapore next Monday. He will introduce the Cradle to Cradle design framework, and “point out an innovative pathway for industrialised economies to move beyond just reducing negative impacts (eco-efficiency), to providing comprehensive strategies for creating a wholly positive footprint on the planet – environmental, social and economic (eco-effectiveness).”
Image source: NEA
Waste Equals Food
December 19, 2008 by Eugene Tay
Filed under Design and Tech
In the coming year, businesses face an economic recession and lower consumer spending. However, these tough challenges also present opportunities for your company to go green, look at how to cut costs and waste, and to do things better and more efficiently. Going green could help your company to be in a better position to attract customers when the economy rebounds.
This 50-min video on Waste = Food would be useful in giving you an idea of cradle to cradle design popularised by William McDonough and Michael Braungart in their book, Cradle to Cradle: Remaking the Way We Make Things. Learn about waste becoming food for nature or to be used as technical nutrients for making new products. Learn about designing things that are more efficient, safe, environmentally friendly and producing no waste.
http://video.google.com/videoplay?docid=-3058533428492266222
