3 Trends for the Branding of Eco Products and Services

August 6, 2008 by Editor
Filed under Design & Innovation, Marketing & Communications, Strategy & Leadership

trendwatching.com, an Amsterdam-based independent trend firm, scans the globe for the most promising consumer trends, insights and related hands-on business ideas. For their June 2008 Trend Briefing, the focus is on 3 trends for the branding of eco products and services: ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS. Read the full Trend Briefing.

1. ECO-ICONIC

Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers.

At the heart of ECO-ICONIC is a status shift (isn’t there always?): many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.

Tags: branding, eco products, eco services, eco-boosters, eco-embedded, eco-iconic, trends, trendwatching