Nippon Paint’s Continuous Sustainability and Innovation Commitment

At the inaugural 2011 Frost & Sullivan Asia Pacific Green Excellence Awards, Nippon Paint was awarded with the product innovation award in decorative paints for its odour-less AirCare, an eco-friendly paint that absorbs harmful indoor air pollutant and results in clean fresh air. This award reaffirms Nippon Paint’s commitment to ecological sustainability and technological innovation.

To understand more about Nippon Paint’s sustainability and innovation commitment, Green Business Times recently met up with Mr Wee Siew Kim, the Group CEO of NIPSEA Group of Companies.

Continuous Sustainability and Innovation Commitment

Mr Wee shared that Nippon Paint has always been mindful of the context in which they make money through paint, and it is important to take into consideration their responsibility on the environmental, social, and economic aspects. The various aspects are all linked and is a continuous process in the company. Through leadership in being green, it helps to push the brand forward and makes business sense.

The award by Frost & Sullivan is a recognition of this continuous process, which is the result of long-term thinking and actions over many years. The continual commitment to research and innovation, and understanding what customers need, has helped the company introduce new innovative green products to the market. Read more

Nippon Paint Receives Product Innovation Award For Decorative Coatings in the Asia Pacific [Press Releases]

Singapore, 25 August 2011 – Nippon Paint has been conferred with the product innovation award in decorative paints by the inaugural 2011 Frost & Sullivan Asia Pacific Green Excellence Awards. This award reaffirms Nippon’s commitment to ecological sustainability and technological innovation to protect and beautify our surroundings.

Nippon emerged at the top of the product innovation in decorative coatings category for its odour-less AirCare, an eco-friendly paint that continually absorbs harmful indoor air pollutant and results in clean fresh air. The evaluation process included a rigorous measurement-based short listing, in-depth interviews, analysis and extensive secondary research by industry analysts from Frost & Sullivan and the award recipients are finally selected by a panel of expert judges. Read more