Eco-products International Fair 2009

March 19, 2009

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March 22, 2009

The Eco-products International Fair 2009 will be held from March 19-22 at the SMX Convention Center, Metro Manila, Phillippines. This annual event is organised by the Asian Productivity Organization (APO), the Development Academy of the Philippines (DAP), and the Philippine Business for the Environment (PBE).

The fair will feature eco-products, environmental initiatives, eco-services, environmental technologies and businesses. For details, check out the Eco-products International Fair 2009 website.

Eco-Products 2008

December 11, 2008

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December 13, 2008

The tenth Eco-Products 2008 Exhibition will be held from 11-13 Dec at the Tokyo International Exhibition Center (TOKYO BIG SIGHT) in Tokyo. This annual exhibition is one of the biggest environmental event in Japan, showcasing environmentally friendly products and services. The three-day event is organised by the Japan Environmental Management Association for Industry (JEMAI) and Nikkei Inc., and is expected to draw more than 750 companies and organizations, and more than 170,000 visitors.

The theme for this year’s exhibition is “We Can Do It! Eco-lifestyle with a 50% CO2 Reduction”. Check out the Eco-Products 2008 website for more info and the list of exhibitors. English guided tours are also available here.

3 Trends for the Branding of Eco Products and Services

trendwatching.com, an Amsterdam-based independent trend firm, scans the globe for the most promising consumer trends, insights and related hands-on business ideas. For their June 2008 Trend Briefing, the focus is on 3 trends for the branding of eco products and services: ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS. Read the full Trend Briefing.

1. ECO-ICONIC

Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers.

At the heart of ECO-ICONIC is a status shift (isn’t there always?): many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.

Read more