New Panasonic Group strengthens its green commitment with ‘eco ideas’ Declaration 2011
May 27, 2011 by Eugene Tay
Filed under Strategy and Leaders
Panasonic Asia Pacific announced today its ‘eco ideas’ Declaration 2011, which strengthens its environmental commitment and builds upon last year’s declaration of becoming the “No. 1 Green Innovation Company” in the electronics industry by 2018.
‘eco ideas’ Declaration 2011
The ‘eco ideas’ Declaration 2011 in Asia Pacific is based on the new Panasonic Group with the acquisition of Sanyo, thus providing more eco products and holistic solutions to better meet the needs of consumers and businesses.
The new Managing Director of Panasonic Asia Pacific, Mr Yorihisa Shiokawa explains:
The ‘eco ideas’ Declaration outlines Panasonic’s green commitment towards making environment central to our business planning, as we demonstrate how going green can bring about positive impact for a company’s bottom-line. We are focusing on the important areas of environment and energy to provide comprehensive solutions in achieving higher business growth and to contribute towards a greener society.
The new declaration consists of 6 targets for ‘eco ideas’ for Lifestyles, to promote lifestyles with virtually zero CO2 emissions, and ‘eco ideas’ for Business-styles, to create businesses that make the best use of resources and energy. Read more
Eco-products International Fair 2009
February 16, 2009 by Eugene Tay
Filed under Events
The Eco-products International Fair 2009 will be held from March 19-22 at the SMX Convention Center, Metro Manila, Phillippines. This annual event is organised by the Asian Productivity Organization (APO), the Development Academy of the Philippines (DAP), and the Philippine Business for the Environment (PBE).
The fair will feature eco-products, environmental initiatives, eco-services, environmental technologies and businesses. For details, check out the Eco-products International Fair 2009 website.
Eco-Products 2008
November 23, 2008 by Eugene Tay
Filed under Events
The tenth Eco-Products 2008 Exhibition will be held from 11-13 Dec at the Tokyo International Exhibition Center (TOKYO BIG SIGHT) in Tokyo. This annual exhibition is one of the biggest environmental event in Japan, showcasing environmentally friendly products and services. The three-day event is organised by the Japan Environmental Management Association for Industry (JEMAI) and Nikkei Inc., and is expected to draw more than 750 companies and organizations, and more than 170,000 visitors.
The theme for this year’s exhibition is “We Can Do It! Eco-lifestyle with a 50% CO2 Reduction”. Check out the Eco-Products 2008 website for more info and the list of exhibitors. English guided tours are also available here.
3 Trends for the Branding of Eco Products and Services
August 6, 2008 by Eugene Tay
Filed under Design and Tech, Marketing and CSR, Strategy and Leaders
trendwatching.com, an Amsterdam-based independent trend firm, scans the globe for the most promising consumer trends, insights and related hands-on business ideas. For their June 2008 Trend Briefing, the focus is on 3 trends for the branding of eco products and services: ECO-ICONIC, ECO-EMBEDDED and ECO-BOOSTERS. Read the full Trend Briefing.
1. ECO-ICONIC
Eco-friendly goods and services sporting bold, iconic markers and design, helping their eco-conscious owners show off their eco-credentials to their peers.
At the heart of ECO-ICONIC is a status shift (isn’t there always?): many consumers are eager to flaunt their green behavior and possessions because there are now millions of other consumers who are actually impressed by green lifestyles.
