A business force for good
April 10, 2012 by Eugene Tay
Filed under Strategy and Leaders
This article is contributed by Tania Ellis, author of The New Pioneers.

Although the concept of social entrepreneurship to many is much more appealing and sexy than mainstream commercial business, we need the power of both to push the field of socially responsible and socially innovative companies forward.
The new business revolution is, in fact, being driven both top-down from some of the world’s largest companies - and bottom-up from entrepreneurial activists and social changemakers. Because hardcore business people are realizing that they can increase their profits by incorporating social responsibility as a part of their business strategy, and heartcore idealists are recognizing that the use of market methods gives them the opportunity to create even more social value. Read more
Employee volunteering – for the inner and outer bottom lines
March 30, 2012 by Eugene Tay
Filed under Marketing and CSR, Operations and Culture
This article is contributed by Tania Ellis, author of The New Pioneers.

In a day and age where most of us dedicate a major part of our time to our jobs, we are beginning to look for more than financial compensation. As citizens and employees many of us are on the hunt for a greater purpose with our daily efforts. It’s a quest for meaning – and a quest for a meaningful work-life.
Everywhere there are signs of this quest, which coexists with a growing collective interest in handing over a better world to new generations.
Privately, some citizens follow in the footsteps of philanthro-celebs like Bono, Angelina Jolie and Bill Gates and engage actively in good causes and charitable organizations. Others donate money through websites such as DonorsChoose, GlobalGiving or SmallCanBeBig, which enable direct, personal and specific donations. And yet others volunteer their time – some even volunteer their holidays. Read more
















