The 4 C’s of Sustainable Business Success

March 20, 2012 by Eugene Tay
Filed under Strategy and Leaders

This article is contributed by Tania Ellis, author of The New Pioneers.

There is no one formula for sustainable value creation, partly because it is a journey more than an end-state, but also because it depends on the company’s culture, ambitions, market challenges etc.

Reviewing many of the current guidelines, tools and practices of champions, there are, however, some enabling factors that recur. In The New Pioneers I have compiled them into four essential cornerstones: The Four Cs of Clear Purpose, Corporate Engagement, Collaborative Co-creation and Clear Communication. They can be used as overall guidelines on the road to sustainable business success. Read more

Tags: clear communication, clear purpose, collaborative co-creation, corporate engagement, CSR tools, Four enabling cornerstones, Hardwiring and softwiring, social entrepreneurs, social intrapreneurs, social media, stakeholder feedback, stakeholder interaction, sustainable business, sustainable value creation, Tania Ellis, The New Pioneers, transparency