LOHAS Asia Forum 2012 Set to Land in Singapore [Press Releases]

Singapore, 16 Nov 2011 – LOHAS Asia, an organisation dedicated to lifestyles of health and sustainability, will host an exciting three-day networking and marketing forum in Singapore from 28 February to 1 March 2012.

More than 400 Asia-Pacific LOHAS businesses and individuals are expected to participate in this first-of-its-kind event.

“We are incredibly excited for this opportunity to bring together hundreds of Asia-Pacific’s most committed LOHAS individuals and businesses,” said Adam Horler, president of LOHAS Asia. “The three-day LOHAS Asia Forum promises a number of world-class speakers, creative discussions and unparalleled networking opportunities.” Read more

Beyond the Hour – What’s your LOHAS?

Earth Hour came and went on March 26th, now what? Green consumers today don’t just think about green, they think about jobs, and love, and family, and travel, and fun etc. It’s about living a good life that also happens to be good for others, and our planet.

Today, more consumers than ever are using their purchasing power to make a genuine statement about their concern for the environment. Combined, they make a dedicated group, fond of everything from organic potatoes to hybrid cars, and marketers have given them their very own name to wear as a badge of honour: ‘Lohasian’.

A far more wide-reaching term than the semantics of “eco” or “green” could encompass, LOHAS stands for Lifestyles Of Health And Sustainability and represents a social movement that has conscious consumption at the centre of its values. Stemming from a business movement in the USA, LOHAS has morphed in Asia to become a term used to describe all manner of environmental products and services. First taking off in Japan, then Taiwan and the rest of North-East Asia, and now spreading rapidly throughout the Asia-Pacific region. Read more

Webinar: Engaging with Green Consumers in Asia [Event]

Are you speaking the right language to Asian consumers when talking about sustainability?

Find out at the upcoming LOHAS Webinar: Engaging with Green Consumers in Asia

11:00 a.m. (GMT)/ 7:00 p.m. (SGT), 10th March 2011

Adam Horler, President of LOHAS Asia, will show how LOHAS has become a common language for sustainability between consumers and companies in Asia.

Typically speaking, Western companies market environmentally-friendly products and services as “green, eco, planet-friendly, sustainable etc.. But what if there already exists a common language of sustainability in Asia, among different countries with different spoken languages? Well, there is such a language and it is “LOHAS”.

LOHAS stands for Lifestyles Of Health And Sustainability and started out as a market research acronym in the United States in 2000. In 2002 the Japanese picked it up and since then it has spread virally among the consumers in North East Asia and down to South East Asia to come to represent the new way of living.

In this webinar, Adam Horler, President of LOHAS Asia, will show how LOHAS has become a common language for sustainability between consumers and companies in Asia, and present findings from ground-breaking 18-city surveys into the LOHAS consumers in Asia and how companies can access them to promote environmentally-friendly goods and services.

To register, simply sign up at the following link before March 4th:
https://www.2degreesnetwork.com/register/ac92145d-24b4-4e12-bbe3-d3bb3e7225b9/

What Businesses Can Learn From The TÜV SÜD Green Gauge 2010

A new research study by TÜV SÜD Asia Pacific on the attitudes of consumers and businesses toward green products and services, provides insights for businesses  in Singapore.

The research study, called the TÜV SÜD Green Gauge 2010, was conducted in China, India and Singapore. It included an online survey of more than 2,600 consumers who are decision makers in the purchase of products and services in 3 sectors: home electronics, food and beverage, and clothing and footwear. The study also included telephone interviews with over 450 management-level employees in businesses that operate in the 3 sectors.

The key findings for Singapore show that:

Majority of consumers and businesses in Singapore are interested in and increasingly aware of green issues.

The results show that 94% of consumers and 91% of companies are somewhat or very interested in green issues. Climate change was cited as the most pressing global green issue. In addition, 91% of consumers and 71% of companies said that the awareness of green issues somewhat or substantially increased in the past 5 years, and 81% of consumers and 69% of companies said that green issues will become increasingly prominent in the next 5 years. Read more

Entering a Green Era – its called LOHAS

Eco-savvy consumers are pushing retailers to cut waste, reduce energy usage and evaluate product packaging. They are more motivated than ever to implement environmentally sound practices but the real green winners in business are already outperforming their competitors by giving equal weight to the brand-building potential of an eco-friendly strategy.

New research shows how fast the idea of “green” is being adopted in Asia. More than just a sustainability trend, it’s a multi-billion dollar market and companies are starting to get serious about it. When “talking green” with your customers, understanding their consumer and their business needs is imperative.

These eco-savvy consumers of today are called LOHASians. LOHAS stands for Lifestyles Of Health And Sustainability and represents a social movement that has conscious consumption at the centre of its values. LOHASians place equal value on personal and planetary health. Read more