It’s always interesting to visit an IKEA store and discover the wide range of furniture and home solutions. The inspirational design and low prices of the products is amazing. In the near future, you might even find solar panels and green tech products at IKEA.
According to the Cleantech Group, IKEA plans to invest €50 million in clean tech startups over the next five years and develop clean tech products in the following areas: solar panels, alternative light sources, product materials, energy efficiency, and water saving and purification.
Johan Stenebo, Managing Director of IKEA GreenTech, said that the clean tech products will be similar to other IKEA products:
Really low prices, and they should be of very good quality. That’s the only thing we look at, we would never look at anything else, we would discard anything else that doesn’t fall into those boundaries
The next time you’re at IKEA, remember to shop for solar panels, clean and green products for your home.
For companies that provide green products in Singapore, better watch out for the Swedish giant and get ready. IKEA is able to shift consumer behaviour towards green products through its low prices and quality design. For other big local retailers, what are you waiting for?