5 Principles for Companies to Avoid Greenwashing »

By Editor on Oct 8, 2008 in Marketing and Public Relations | 0 Comments

As more companies jump on the green bandwagon and declare that they are green, there are some who are not being honest or who overstate their so-called green practices or products. In Singapore, greenwashing also occurs, and recent businesses accused of greenwashing include Starbucks, Tuas Power and Compass Point.
This article includes a list of simple principles that you can apply [...]