This article is contributed by Tania Ellis, author of The New Pioneers.
The transformation of the internet through new social technologies is changing the face of CSR. With Web 2.o comes CSR 2.o with new possibilities for social interaction, involvement and participation in finding innovative ways to tackle everything from individual business challenges to global problems.
Front-running companies are using the new technologies to engage stakeholders, innovate business and co-create new ideas and products in collaboration with the outside world.
Engaging stakeholders is made easy with, for example, the online ethical market place Ethical Economy, where companies get tools to live their values and build ethically significant stakeholder relations. Any company or organisation can invite friends, colleagues, suppliers or customers to give their endorsements or suggest ways to improve ethical performance. Read more