10 May 2012, Singapore – Singaporeans say businesses fall short when it comes to supporting social issues and causes, according to the 2012 Edelman goodpurpose® Study – the first study of its kind in Singapore to measure consumer attitudes around social purpose.
While 9 in 10 Singaporeans believe it is important for companies to address societal issues, only 3 in 10 think businesses are performing well in this area. In particular, the top three causes that Singaporeans are most concerned about involve protecting the environment, improvement in the quality of healthcare and equal access to education.
“Along with the continued rise of affluence in Singapore comes an increasing level of social consciousness and a resulting demand from consumers for brands and corporations to take the lead on societal issues,” said Bob Grove, Managing Director, Edelman Southeast Asia. “Aligned with findings from our Edelman 2012 Trust Barometer unveiled earlier this year, it is clear that societal attributes now play an important role in helping businesses and brands build future trust and success. It is no longer just about operational factors.” Read more