This article is contributed by Tania Ellis, author of The New Pioneers.
There is no one formula for sustainable value creation, partly because it is a journey more than an end-state, but also because it depends on the company’s culture, ambitions, market challenges etc.
Reviewing many of the current guidelines, tools and practices of champions, there are, however, some enabling factors that recur. In The New Pioneers I have compiled them into four essential cornerstones: The Four Cs of Clear Purpose, Corporate Engagement, Collaborative Co-creation and Clear Communication. They can be used as overall guidelines on the road to sustainable business success. Read more