Communication of CSR through Social Media

Are you planning to use social media to communicate your company’s corporate social responsibility (CSR) policy and activities? What are some things to take note of when using social media for CSR?

This article shares our thoughts on the communication of CSR through social media, which we presented at last week’s International Singapore Compact CSR Summit 2012.

The International Singapore Compact CSR Summit 2012 was held in Singapore from 27 – 28 Sep with over 400 business leaders, CSR practitioners, government officials, academics, students and non-governmental organisations coming together to share and discuss trends, threats and opportunities for CSR. This annual event, in its 4th year, is organised by the Singapore Compact for CSR – a national body promoting CSR in Singapore.

In our presentation, we outlined the social media landscape and shared 3 main points for companies and organisations to keep in mind when using social media for CSR: Listen and Understand, Tell Stories and Share, and Engage and Be Transparent. Read more

The 4 C’s of Sustainable Business Success

This article is contributed by Tania Ellis, author of The New Pioneers.

There is no one formula for sustainable value creation, partly because it is a journey more than an end-state, but also because it depends on the company’s culture, ambitions, market challenges etc.

Reviewing many of the current guidelines, tools and practices of champions, there are, however, some enabling factors that recur. In The New Pioneers I have compiled them into four essential cornerstones: The Four Cs of Clear Purpose, Corporate Engagement, Collaborative Co-creation and Clear Communication. They can be used as overall guidelines on the road to sustainable business success. Read more