This article is contributed by Tania Ellis, author of The New Pioneers.
Although the concept of social entrepreneurship to many is much more appealing and sexy than mainstream commercial business, we need the power of both to push the field of socially responsible and socially innovative companies forward.
The new business revolution is, in fact, being driven both top-down from some of the world’s largest companies - and bottom-up from entrepreneurial activists and social changemakers. Because hardcore business people are realizing that they can increase their profits by incorporating social responsibility as a part of their business strategy, and heartcore idealists are recognizing that the use of market methods gives them the opportunity to create even more social value. Read more